Privacy Policy

This is a template Privacy Policy designed to cover your collection, use, and disclosure of personal information about visitors and customers of your STORE.
Please review and customize the content so that it is tailored to your store and business practices regarding how you collect, use, and disclose personal data. For example, you may need to update the template content if:
you are based in certain jurisdictions (particularly to reflect certain disclosures that are required under GDPR), you collect information from other sources like third parties or offline; you disclose information to
additional service providers or business partners; or you add third-party cookies. Please also remember to delete all “Note to Merchant” drafting notes prior to publishing.]

This template is not legal advice, and you are solely responsible for ensuring that you meet your obligations. As privacy laws are constantly evolving,

Last updated: [Date]

This Privacy Policy describes how My Store (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services,
or make a purchase from (My Store) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services,
whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on the Store, update the “Last updated” date.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below.
The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any legal obligations,
enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Store and use our Services. When we use the term “personal information”,
we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services

How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders,
to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to arrange for shipping, facilitate any returns
and exchanges.
Cookies

We use Cookies to power and improve our Store and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with
the Services . We may also permit third parties and services providers to use Cookies on our Store to better tailor the services,
products and advertising on our Store.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf
With business and marketing partners, including My Store, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any legal obligations ,
to enforce any terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in
“How we Collect and Use your Personal Information” and “How we Disclose Personal Information”:

Category Categories of Recipients

Identifiers such as basic contact details and certain order and account information
Commercial information such as order information, shopping information

Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners)
Business and marketing partners
Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure.
We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit.
We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to provide the Services, comply with legal obligations,
resolve disputes or enforce other contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for
purposes considered to be “targeted advertising”, as defined in privacy laws. Please note that if you visit our Store with the Global Privacy Control opt-out preference signal enabled, depending on where you are,
we will treat this as a request to opt-out of the “sale” or “sharing” of information for the device that you use to visit the Store.

Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to
only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

You may exercise any of these rights where indicated on our Store or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity,
before providing a substantive response to the request. In accordance with laws, You may designate an authorized agent to make requests on your behalf to exercise your rights.
Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We use My Store’s ad services such as My Store Audiences to help personalize the advertising you see on third party websites.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States.
Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses,
or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.